There are often many questions around mobile. How? where? why? when? are words often associated with every aspect of mobile from a simple assessment of your target audience, through to implementing and executing a mobile marketing campaign.
The consultancy arm of our business was set up to help our clients to establish exactly what they need from mobile in the most intelligent and strategic way possible. Our consultancy team provides help and guidance for all areas in mobile from choosing the right tracking partner, to setting KPI’s and deciding the best creative routes for your campaigns.
We provide training and workshops in order to empower your team with the knowledge needed to make mobile a success for your business.
As leaders in mobile advertising, we strive to provide the best possible ROI for a wide variety of direct response and brand campaigns across a vast spectrum of media. We deal in all types of mobile media whether that’s premium display, network display, mobile search, partnerships and exchanges, incentivised downloads, social, rich media, WIFI, SMS or MMS.
The expertise of our media planning and buying team is second to none. We have an intricate knowledge of the fast-growing and increasingly complex mobile marketplace. Our people are highly experienced at advising many of the world’s best and most recognizable brands, ensuring that our clients are always one step ahead of the curve.
Each and every client we work with has different objectives, but all clients want to achieve a specific result within the most-cost effective means possible. Here at M&C Saatchi Mobile, we specialise in performance led campaigns that drive specific user behaviours.
Whatever the desired end result – whether its driving app downloads, generating footfall in a retail store or ensuring that customers watch a trailer for the latest blockbuster movie, clients can rest assured that we are retaining a tight focus on delivering high impact campaigns to drive a desired result within allocated budgets. Furthermore, we use the latest targeting, tracking and optimization technology to continually ensure we are hitting the right target customers with the most effective creative.
Mobile Media Planning & Buying
We’re renowned for providing outstanding levels of service at M&C Saatchi Mobile, and you’ll be pleased to know we manage your entire media planning function. There is a myriad of options when it comes to mobile media including Programattic buying platforms, DSP’s, ad networks and exchanges as well as a bewildering array of creative specs from static banners through to rich media. Our comprehensive and unrivalled service allows clients to focus on their business.
Our many and varied media services include identifying media opportunities, media strategy, media planning and buying as well as campaign targeting, creation, creative and production, full campaign optimization, implementing tracking solutions, daily management and detailed customized reporting. Put plainly – we make it very simple for our clients when it comes to mobile planning and buying.
Conversion Tracking and Optimisation
Any concerns over the ability to track and monitor ROI on mobile are long gone. We believe that every spend should be tracked to ensure comprehensive optimization across the board. Everything is taken care of, and we take full responsibility to ensure that this happens.
Our expert data analysis division works with leading technology to track downloads and post-download conversion (leads, bookings, sales etc.) which all relates back to the best performing advertising sources and creative, ensuring comprehensive campaign optimization. Information is indeed power.
Here at M&C Saatchi Mobile, we’re experienced in working with some of the world’s leading brands across multiple sectors. The mobile form factor, though sometimes smaller, demands greater creative thinking so that we ensure the optimal creative and impact for varying screen sizes. The advent of high speed connections through Wi-Fi and the new 4G networks, coupled with HTML5 opens up a world of creative possibilities on mobile and tablet that are much more akin to what many brands are familiar with on the web via laptops and desktop machines.
Ultimately, we don’t get too caught up in technologies and connection speeds because we believe in simplicity. We remove the jargon for our clients so they just see great results.
Branding & Rich Media
The rise of powerful smartphones, coupled with high-speed connections has ushered in a creative revolution on mobile devices. Here at M&C Saatchi Mobile we work alongside our customers to create and launch impactful and effective rich media campaigns to achieve brand and performance objectives. Whether you require rich media or static banners, our in-house team of design experts are able to deliver performance creative which is on brand and delivers results every time.
Planning and buying the right media to boost an app up the charts is just one part of an app’s success. Discoverability remains absolutely key and ensuring that our clients have optimal text and keywords that are going to set them up for app store growth is another part of what we do.
Using the latest tools, our in-house SEO experts generate keywords and phrases against our clients’ apps and then run analytics against them to truly understand the factors that go towards them appearing high in organic results.
App Store Ranking
When launching a new app, clients often need to create a significant amount of noise through a wide variety of channels to ensure that the app is downloaded and used by as many target customers as possible. At M&C Saatchi, it’s vital to us that we create meaningful and highly bespoke campaigns for clients that not only help them acquire customers rapidly, but also that they acquire long-term engaged customers who fulfill their campaign objectives.
To create impact, we work with our clients on multi channel campaigns that will rapidly ensure that their app is boosted up the charts. This then help the app benefit from a ‘halo’ effect, leading to further organic downloads. We then work closely with clients on their ongoing engagement strategies to ensure that their app’s success has a sustainable long tail and is not just a one-off spike.
Mobile search is projected to soon overtake desktop search and we ensure that our clients are ready for this transformation. At the root of an effective mobile SEO strategy lies a close understanding of consumer behavior and why a customer searching on a mobile device is going to be different to a customer on a desktop computer.
Recent research has shown that customers search on mobile devices is 80% spontaneous versus 52% on a laptop or computer. This means that mobile search is dynamic, fast moving and often location specific. Mobile SEO needs to be integrated into any company’s wider SEO strategy, backed up by a solid mobile presence that ensures successful click results in a highly engaging consumer interaction. At M&C Saatchi mobile, we work with clients on ensuring that they have a fully integrated and mobile-friendly SEO strategy that will result in engaged customers each and every time.
Social media is built for the mobile device. It is therefore now more important than ever for brands to use mobile effectively through social channels. Our dedicated Social team offer a comprehensive service that allows brands to achieve this, by creating and implementing data driven social strategies which fully engage consumers on mobile.
Over the last year we have invested heavily in numerous technology solutions, and by using both first and third party data, we are able to target the correct audience for our clients at the right time, leading to outstanding campaign performances. Our understanding of social media has helped brands see higher conversion throughout performance campaigns and deeper engagement during brand campaigns. As social continues to grow worldwide, we believe access through mobile will form a larger part of our clients’ acquisition and brand strategies going forward.